{"id":336,"date":"2022-08-25T20:15:09","date_gmt":"2022-08-25T20:15:09","guid":{"rendered":"https:\/\/workmimarlik.com\/?p=336"},"modified":"2022-08-25T22:59:39","modified_gmt":"2022-08-25T22:59:39","slug":"uluslararasi-fuarcilik-nedir","status":"publish","type":"post","link":"https:\/\/workmimarlik.com\/tr\/uluslararasi-fuarcilik-nedir\/","title":{"rendered":"Uluslararas\u0131 Fuarc\u0131l\u0131k Nedir?"},"content":{"rendered":"\t\t
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Blog<\/h2><\/div>\n <\/section>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\"work-mimarlik-blog-yazilarimiz-uluslararasi-fuarcilik-nedir\"<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Uluslararas\u0131 Fuarc\u0131l\u0131k Nedir?<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Uluslararas\u0131 fuar, solo fuardan farkl\u0131d\u0131r. Aralar\u0131ndaki fark solo fuarlar bir \u00fclkenin ba\u015fka bir \u00fclkede tek ba\u015f\u0131na d\u00fczenledi\u011fi bir organizasyon iken uluslararas\u0131 fuar, sadece tek bir \u00fclke ile s\u0131n\u0131rl\u0131 kalmayan fuarlard\u0131r. Bir de\u011fil, birden fazla \u00fclkenin birlik olmas\u0131 ile olu\u015fur. Her \u00fclke kendi marka ve mal, hizmetlerini ilgili ziyaret\u00e7ilere tan\u0131t\u0131r

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Uluslararas\u0131 Fuarc\u0131l\u0131k Nedir?
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Uluslararas\u0131 fuarlar\u0131n avantajlar\u0131:
<\/b>Ki\u015filere yeni \u00fcr\u00fcn lansman\u0131 yapmak: \u00dcr\u00fcnler \u015firketler taraf\u0131ndan piyasaya s\u00fcr\u00fclmeden \u00f6nce olas\u0131 m\u00fc\u015fteriler taraf\u0131ndan denenmelidir. \u00c7e\u015fitli fuarlar ise bu tan\u0131t\u0131m i\u00e7in olduk\u00e7a uygundur. Bir\u00e7ok ya\u015f grubundan ki\u015filerin kat\u0131ld\u0131\u011f\u0131 fuarlar tan\u0131t\u0131m i\u00e7in \u015firketlere uygun ortam haz\u0131rlamaktad\u0131r. Bu bilgiler \u015firketler i\u00e7in olduk\u00e7a \u00f6nemlidir. \u00c7\u00fcnk\u00fc \u00fcr\u00fcnlerini piyasaya sunmadan \u00f6nce tan\u0131tmak, m\u00fc\u015fterilerden ald\u0131klar\u0131 ele\u015ftiriler ile \u00fcretilen mal ve hizmetin eksikli\u011fini ortaya koyar. Firmalar bu nedenle \u00fcr\u00fcn\u00fc daha fazla geli\u015ftirip eksiklerini tamamlamay\u0131 ama\u00e7lam\u0131\u015flard\u0131r. \u00d6zellik end\u00fcstri kollar\u0131 ile ilgilenen firmalar, otomobil, g\u00fcvenlik, bili\u015fim ve havac\u0131l\u0131k gibi sekt\u00f6rler i\u00e7in bu t\u00fcr fuarlarda m\u00fc\u015fterilere tan\u0131t\u0131m yapmak, nab\u0131z yoklamak fazlas\u0131yla \u00f6nemlidir.<\/p>\n

Markan\u0131z\u0131 herkese tan\u0131tmak, sekt\u00f6rde b\u00fcy\u00fcmek: <\/b>Uluslararas\u0131 markalar\u0131n kat\u0131ld\u0131\u011f\u0131 bu t\u00fcr fuarlarda markan\u0131z\u0131 \u00f6n plana \u00e7\u0131karmak ve t\u00fcketicinin alg\u0131s\u0131na markan\u0131z\u0131 yerle\u015ftirmek i\u00e7in uygun f\u0131rsat\u0131 bulabilirsiniz. Markan\u0131z\u0131 \u00f6n planda tutan standlar, fuar\u0131n medyada yay\u0131nlanan reklam\u0131, \u00fcr\u00fcn\u00fcn kalitesi ve i\u00e7eri\u011fi, fuarda g\u00f6revli ki\u015filerin ziyaret\u00e7ilere kar\u015f\u0131 olan davran\u0131\u015f\u0131, hitap edilen ya\u015f gurubu ile \u00fcr\u00fcn aras\u0131ndaki ba\u011flant\u0131, \u00e7al\u0131\u015fma alan\u0131 ve fuarc\u0131l\u0131k stratejisi gibi bir\u00e7ok etken sizin ba\u015far\u0131n\u0131z\u0131 belirleyebilir. Bu nedenle firmalar ve yetkilileri, fuar i\u00e7in organizat\u00f6rler taraf\u0131ndan belirlenmekte olan stratejileri olabildi\u011fince k\u0131sa ve etkili bir bi\u00e7imde yerine getirmelidirler.<\/p>\n

Belirlenen hedef kitleye bir anda ula\u015fmak: <\/b>\u015eirketlerin kat\u0131l\u0131m g\u00f6sterdi\u011fi bu t\u00fcr uluslararas\u0131 fuarlar bir\u00e7ok hedef kitleyi bir anda ayn\u0131 konumda bar\u0131nd\u0131rd\u0131\u011f\u0131 i\u00e7in bu bir avantaj say\u0131l\u0131r. \u015eirketler g\u00f6z\u00fcne kestirdikleri ki\u015filerle do\u011fru ileti\u015fimi kurmay\u0131 ba\u015far\u0131rsa, fuara kat\u0131l\u0131mlar\u0131 ba\u015far\u0131 ile sonu\u00e7lanabilir.<\/p>\n

Uluslararas\u0131 m\u00fc\u015fteri portf\u00f6y\u00fcn\u00fc geni\u015fletmek:<\/b> Firmalar a\u00e7\u0131s\u0131ndan fuarlara kat\u0131lman\u0131n amac\u0131 sadece mevcutta bulunan m\u00fc\u015fterilere yeni \u00fcretilen mal ve hizmeti tan\u0131tmak de\u011fildir. Ayn\u0131 zamanda yeni m\u00fc\u015fteriler de kazanmak isterler. \u00c7\u00fcnk\u00fc yurt d\u0131\u015f\u0131ndaki m\u00fc\u015fteri ziyaretlerinin maliyeti s\u0131kla\u015ft\u0131k\u00e7a artmaktad\u0131r. Oysa uluslararas\u0131 fuarlarda bir\u00e7ok \u00fclkeden bir\u00e7ok ya\u015f kitlesi fuarlara kat\u0131l\u0131m sa\u011flamakta ve firmalar onlarla ileti\u015fim kurup \u00fcr\u00fcnlerini alg\u0131lar\u0131na yerle\u015ftirerek b\u00fcy\u00fck bir maliyetten kurtulmu\u015f olurlar. Uluslararas\u0131 fuarlara kat\u0131lan firmalar i\u00e7in b\u00fcy\u00fck bir kitleye ula\u015fmak, ileti\u015fim bilgilerini derlemek, m\u00fc\u015fteri portf\u00f6y\u00fcn\u00fc geni\u015fletecek veri taban\u0131 olu\u015fturmak alt\u0131n tepside sunulan f\u0131rsatlardan biridir.<\/p>\n

Kurum imaj\u0131n\u0131 g\u00fc\u00e7lendirmek: <\/b>Fuarlarda en \u00f6nemli \u015feylerden biri g\u00f6rsel tasar\u0131m ve g\u00f6z zevkidir. Firmalar\u0131n kurdu\u011fu stantlar, \u00fcr\u00fcnler ve stantlarda g\u00f6rev alan personellerin giyimine kadar her \u015fey \u00f6zenle tasarlanmal\u0131d\u0131r. \u015eirket yetkilileri, stantlarda sunum ve m\u00fc\u015fteri ile ilgilenen personeller m\u00fc\u015fteriler ile kurduklar\u0131 ileti\u015fimlerde dil kurallar\u0131na ve diksiyona \u00f6nem vermeli i\u015f ahlak\u0131n\u0131 ve m\u00fc\u015fteri memnuniyetini \u00f6nde tutmal\u0131d\u0131rlar. Fuar s\u0131ras\u0131nda marka imaj\u0131n\u0131 g\u00fc\u00e7lendirecek farkl\u0131 stratejilerden yararlan\u0131labilir.<\/p>\n

Sekt\u00f6rdeki geli\u015fmeleri yak\u0131ndan takip etmek:<\/b> Uluslararas\u0131 fuarlar, firmalar\u0131n uluslararas\u0131 pazarlara a\u00e7\u0131lmas\u0131 i\u00e7in b\u00fcy\u00fck bir f\u0131rsatt\u0131r. Firmalar, uluslararas\u0131 fuarlarda sadece kendi \u00fcr\u00fcnlerini tan\u0131t\u0131p ileti\u015fim a\u011f\u0131n\u0131 geni\u015fletmekle yetinmez rakip sekt\u00f6r\u00fcn \u00fcretti\u011fi ve pazarlad\u0131\u011f\u0131 \u00fcr\u00fcnleri de yak\u0131ndan g\u00f6zlemleme f\u0131rsat\u0131 yakalar. Uluslararas\u0131 fuarlar sekt\u00f6rdeki rakip firmalar\u0131n iyi ve zay\u0131f y\u00f6nlerini saptamak ve \u015firketler hakk\u0131nda veri toplamak i\u00e7in uygun ortam\u0131 haz\u0131rlar.<\/p>\n

\u0130\u015f birliklerini g\u00fc\u00e7lendirmek:<\/b> Yukar\u0131da bahsedildi\u011fi gibi rakip firmalar\u0131n teknolojik geli\u015fmelerini ve onlar\u0131n zay\u0131f y\u00f6nlerini belirleyebilirsiniz ancak uluslararas\u0131 fuarlar\u0131n avantajlar\u0131 sadece bulunla k\u0131s\u0131tl\u0131 de\u011fildir. Anlatt\u0131\u011f\u0131m\u0131z \u015feyler gibi ayn\u0131 zamanda yeni m\u00fc\u015fteriler ve yat\u0131r\u0131m yapmak isteyen sponsorlar ile de tan\u0131\u015fabilirsiniz. Bu sponsorlar \u00c7in, Japonya gibi Uzak Do\u011fu\u2019da geli\u015fmi\u015f teknolojileri ile tan\u0131nm\u0131\u015f yat\u0131r\u0131mc\u0131lar\u0131n i\u015f g\u00fcc\u00fc ve geni\u015f a\u011f\u0131ndan faydalanabilirsiniz.<\/p>\n

Pazar pay\u0131n\u0131 artt\u0131rmaya y\u00f6nelik stratejiler \u00fcretmek: <\/b>Yeni \u00fcr\u00fcnleri uluslararas\u0131 pazara tan\u0131tmak ve sat\u0131\u015f s\u00f6zle\u015fmelerine karar vermek, Pazar pay\u0131n\u0131 artt\u0131r\u0131c\u0131 faaliyetlerdir. Firmalar, ihracat i\u00e7in KOSGEB veya \u0130hracat\u00e7\u0131lar Birli\u011fi deste\u011fi gibi yard\u0131mlardan yararlanabilir. Bu t\u00fcr yard\u0131mlar\u0131n \u015firketler i\u00e7in ba\u015far\u0131 katk\u0131s\u0131 olmas\u0131 i\u00e7in incelikle belirlenmi\u015f ve uygulamaya konulmu\u015f strateji belirlenmelidir. \u015eirketin \u00fcr\u00fcn portf\u00f6y\u00fcne ve hedef kitlesine uygun deneyimli fuar dan\u0131\u015fmanlar\u0131, organizat\u00f6rleri ile i\u015fe ba\u015flamak strateji belirlemek a\u00e7\u0131s\u0131ndan \u015firketler i\u00e7in daha kolay olacakt\u0131r.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Bizimle \u00e7al\u0131\u015fmak ister misiniz?<\/h2>

Bizimle \u00e7al\u0131\u015fmak, ailemizin bir par\u00e7as\u0131 ve ihtiya\u00e7lar\u0131n\u0131za \u00f6zel \u00e7\u00f6z\u00fcmler \u00fcretmemiz i\u00e7in diledi\u011finiz zaman bizimle ileti\u015fime ge\u00e7ebilir ve detayl\u0131 bilgi alabilirsiniz.<\/p><\/div><\/div>\n <\/section>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\u0130LET\u0130\u015e\u0130ME GE\u00c7<\/span> <\/div>\n <\/a>\n \n <\/div>\n\n \t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Blog Uluslararas\u0131 Fuarc\u0131l\u0131k Nedir? Uluslararas\u0131 fuar, solo fuardan farkl\u0131d\u0131r. Aralar\u0131ndaki fark solo fuarlar bir \u00fclkenin ba\u015fka bir \u00fclkede tek ba\u015f\u0131na d\u00fczenledi\u011fi bir organizasyon iken uluslararas\u0131 fuar, sadece tek bir \u00fclke ile s\u0131n\u0131rl\u0131 kalmayan fuarlard\u0131r. Bir de\u011fil, birden fazla \u00fclkenin birlik olmas\u0131 ile olu\u015fur. Her \u00fclke kendi marka ve mal, hizmetlerini ilgili ziyaret\u00e7ilere tan\u0131t\u0131r Uluslararas\u0131 Fuarc\u0131l\u0131k […]<\/p>\n","protected":false},"author":1,"featured_media":338,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-336","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-genel"],"_links":{"self":[{"href":"https:\/\/workmimarlik.com\/tr\/wp-json\/wp\/v2\/posts\/336","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/workmimarlik.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/workmimarlik.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/workmimarlik.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/workmimarlik.com\/tr\/wp-json\/wp\/v2\/comments?post=336"}],"version-history":[{"count":5,"href":"https:\/\/workmimarlik.com\/tr\/wp-json\/wp\/v2\/posts\/336\/revisions"}],"predecessor-version":[{"id":450,"href":"https:\/\/workmimarlik.com\/tr\/wp-json\/wp\/v2\/posts\/336\/revisions\/450"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/workmimarlik.com\/tr\/wp-json\/wp\/v2\/media\/338"}],"wp:attachment":[{"href":"https:\/\/workmimarlik.com\/tr\/wp-json\/wp\/v2\/media?parent=336"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/workmimarlik.com\/tr\/wp-json\/wp\/v2\/categories?post=336"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/workmimarlik.com\/tr\/wp-json\/wp\/v2\/tags?post=336"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}